Apptivity
Apptivity offers screen-safe toys for the iPad that interact with apps from the world's biggest and most popular brands. Across preschool, boys, girls and games brands, Apptivity™ brings unprecedented play value to iPad users. Featuring authentic toys and app content, Apptivity™ allows kids to discover new ways to engage with their favorite Mattel brands through fun mini-game challenges, story unveils and character firsts.
Key Message 1
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