Our Commitment
Over 90 years dedicated to the first five years
In 1931, Herman Fisher, Irving Price & Helen Schelle embarked on a journey to change the toy industry. Their goal: create playthings that inspire a child’s development (but are also fun). More than 90 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best.
As the #1 infant and preschool company in the world, with top brands including Laugh & Learn®, Little People®, Thomas & Friends™, Power Wheels®, and Imaginext®, we are the only kid brand committed to all the years between 0 and 5. From little moments to big milestones we’re dedicated to helping families throughout every age & stage.
Representation
Powered by the Play Lab
Behind everything we make is our Play Lab. Since 1961, we’ve been inviting kids to come play. To press all the buttons, dump all the blocks, and play with all the figures. And as they do, our childhood research experts, designers and engineers witness these brilliant young minds at work, taking what they learn and putting it into details and features that make each interaction with our gear and toys as rewarding and F-U-N as possible!
Over 100,000 babies & preschoolers have been tested over the years. We also talk to parents (over 1,800 every year), so we can hear & understand what works best for every family. And this real-life research makes real difference in the way we develop our gear & toys.
