Sanjay Luthra is Executive Vice President and Chief Commercial Officer of Mattel. In this role, Mr. Luthra oversees Mattel’s global sales and commercial operations, as well as the company’s direct-to-consumer business. He joined Mattel in 2003.  

Prior to becoming Chief Commercial Officer, Mr. Luthra served as Executive Vice President and Managing Director of EMEA and Global Direct-to-Consumer. In this position, he transformed Mattel’s EMEA operations, implemented new commercial and digital capabilities, advanced omni-channel selling, and created demand in an increasingly complex environment.  

Having lived and worked across six countries and three continents, Mr. Luthra brings an unparalleled understanding of global markets, cultural nuance, and the rapidly evolving dynamics of retail, e-commerce, and consumer engagement.  

Mr. Luthra has led Mattel’s global strategy across direct-to-consumer and the adult collector market. Since its launch in 2020, he has driven the company’s Mattel Creations direct-to-consumer platform to become one the fastest-growing business units within Mattel. 

Mr. Luthra joined Mattel India in 2003, followed by leadership roles in Eastern Europe and Canada, before leading the EMEA and global direct-to-consumer business.  

In addition to his executive responsibilities at Mattel, Mr. Luthra is a highly respected industry leader and advocate for responsible play. He has served as Chairman of Toy Industries of Europe (TIE) for the past eight years, working closely with policymakers, regulators, and industry peers to promote fair regulation, sustainability, high industry standards, and the fundamental right of every child to play. 

Mr. Luthra received his MBA from University Business School, Panjab University.