Steve Totzke is President and Chief Operating Officer of Mattel, overseeing the company’s global brand portfolio, worldwide sales and commercial operations, and consumer products and experiences. His responsibilities include brand strategy, marketing, licensed partnerships, consumer insights, product design, and global commercial execution.

In this role, Mr. Totzke brings together Mattel’s brand, product, and commercial capabilities to drive growth, strengthen its competitive position, and expand the global reach of its iconic brands. His focus includes accelerating innovation, deepening relationships with retail and entertainment partners, and maximizing opportunities across Mattel’s portfolio.

A 30-year Mattel veteran, Mr. Totzke has held numerous senior leadership positions spanning sales, marketing, and business operations. Most recently, he served as President and Chief Commercial Officer, overseeing the company’s worldwide sales and commercial operations.

His previous leadership roles include Executive Vice President, Commercial for North America, Mattel’s largest region; Senior Vice President of U.S. Sales and Shopper Marketing; Vice President and General Manager of Operations in Australia; and Vice President of Sales and Customer Service in Canada.

Mr. Totzke holds an MBA from Pepperdine University’s Graziadio School of Business and Management. He has served on the Boards of Directors of The Toy Association and the Mattel Children’s Foundation, as well as the Advisory Board of Women in Toys, Licensing and Entertainment (WiT). He was inducted into the Canadian Toy Association Hall of Fame in 2025 and received WiT’s Inclusive Leadership Award in 2026.